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Co-editor, Quantitative Marketing and Economics

Current or Former Associate Editor

Journal of Marketing Research, Marketing Science, Quantitative Marketing and Economics.


Current or Former Editorial Board

Journal of Marketing, Marketing Letters, Journal of Public Policy in Marketing.


Ad Hoc or Occasional Reviewer

International Journal of Research in Marketing, Journal of Consumer Research, Management Science,
Journal of Retailing, Journal of Public Policy in Marketing, Econometrica, Journal of Political Economy.


American Marketing Association (AMA)

• AMA Journals Strategic Review Committee, 2006, 2011.
• Organizing Committee, 2005 AMA Advanced Research Techniques (ART) Forum.
• Editor Selection Committee, Journal of Marketing, 2004, 2010.
• Vice Chair, AMA Marketing Research Special Interest Group, 1996.
• Co‐chair, AMA School of Marketing Research, 1996‐1999.


INFORMS Marketing Society (ISMS)

• Co‐chair, Marketing Science Conference, 2020.


Quantitative Marketing and Economics (QME)

• Annual Conference Chair, 2012.
• Annual Conference Committee, 2011, 2015


Marketing Science Institute (MSI)

• Board of Directors 2019‐.
• Executive Director 2017‐2019.
• Academic Trustee 2014‐2017.
• Chair, Marketing Analytics Roundtable, 2014‐


Advertising Research Foundation (ARF)

• Board of Directors 2019‐.


Duke University

• Marketing Area Coordinator 2013‐2015.
• Bass Connections Interdisciplinary Educational Initiative, 2012‐2013.
• Academic Council, 2011‐2013.
• Provost’s Academic Programs Committee, 2010‐2012.
• Rankings Review Committee Chair, 2006‐2008.
• Teradata‐Duke Center for Customer Relationship Management, Research Scholar, 2002‐2007.
• Honor Committee, Duke University, Fuqua School of Business, 2001‐2006, Chair 2002‐2006, 2021‐.
• MBA Marketing Curriculum Review, Duke University Fuqua School of Business, 2001.


University of Notre Dame

• Information Technology Committee, University of Notre Dame College of Business, 1993‐1999.
• MBA Marketing Curriculum Review, University of Notre Dame College of Business, 1995.


Columbia University

• Columbia University Ph.D. Business Student Association Chair Person, 1992‐1993.


• Media Advisory Board, Information Resources, Incorporated, 2018‐2021.
• Unilever Academic Advisory Board 2012‐2014.
• Word of Mouth Marketing Association Advisory Board, 2005‐2009.
• Cross‐Commerce Merchandising Advisory Board, 2000‐2001.


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